92Y Fit is a full-service fitness center concept at the 92nd Street Y in the Upper East Side.
Lead creative strategy, art direction, ideation, and execution in revitalizing the 92Y May Center for Fitness, a cherished institution for over 140 years. Tasked with a brand overhaul, I aimed to honor the center's rich history while also enticing a new wave of patrons.
I aimed to redefine fitness as a journey owned by everyone. Whether you're a bodybuilder, a new parent, or a senior, our doors are open for you to find inspiration and belonging. Your wellness journey is uniquely yours—embrace it with us.
