Annual 92NY Nursery School Benefit for 2020 at the famous IAC Building in New York City.
Lead creative strategy, art direction, ideation, and execution in collaboration with the 92NY Nursery School. We brought 'Color & Light' to their 2020 annual benefit, inspired by the radiant personalities of the nursery school children. Through vibrant colors, dynamic typography, we illuminated the event for the Nursery School community.
Inspired by 'Color & Light,' parents of the 2020 Nursery School children poured their hearts into crafting vibrant raffle and auction items. Each donor received colorful tags to personalize their creations, adding a special touch to the benefit showcase.
Teaming up with the IAC building crew, we brought the vibrant essence of our event materials to life in the physical space. By matching flood lights to Pantone colors and projecting looping animations on LED screens, we immersed guests in the radiant energy of their children, making the venue glow with warmth and vibrancy.
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92NY Shababa
Partnering with Shababa, a vibrant 92NY family initiative blending Judaism with music and play, I crafted dynamic promotional materials. From mailer postcards to Facebook ads, I infused each piece with the program's playful spirit. Using organic brush strokes, lively shapes, and a playful palette, I aimed to capture the essence of Shababa's energetic movement and music.
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92NY Dance Education Lab (DEL) Program
92NY's Dance Education Lab needed a way to promote their upcoming classes and workshops while celebrating their 25 years of exceptional educational programming within the dance space. In collaboration with the DEL team, I created a printed brochure booklet that was as informational as it was celebratory. The dynamic photography of past classes allows the reader to see the culmination of the 25 years of programming and visualize themselves as a student in the classes.
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2020 92NY Holiday Card & Lobby Screen Animation
92NY was tasked with creating a non denominational holiday card and lobby screen animation that would be sent out as a general mailer to everyone on their mailing list. Through carefully considered iterations, we landed on a design that visually united all New Yorkers under one wintery landscape with a religiously neutral color palette.
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92NY Parenting Center Postcard
I created a journey-themed print postcard for 92NY's Nursery School, showcasing the path from the 92Y Parenting Center to their diverse programs. Starting with print, we seamlessly expanded into dynamic digital marketing. The train motif, symbolizing each educational stop, came to life through modular animations, adding an engaging touch to our print and digital campaigns.
